Market Entry

In most cases, the introduction of a product or a service in the Arab region requires a lot of effort, time and patience from the Europe partner. A trade fair presence in the major Arab cities, market monitoring on site, challenging negotiations with potential business partners.

To successfully market a product in the Arab countries, you need a marketing plan that takes into account the special intercultural marketing characteristics of the region. The Arab customer wants a partner who is versed in his culture and is familiar with the linguistic and cultural barriers and knows how to overcome them.

Marketing in the Arab region therefore necessitates an intercultural communication and advertising strategy that includes any product adaptation required. These factors are decisive for the success of your marketing in this region.

InvestmentGroup.AG Services:

• We carry out research for you on the marketing tools deployed in the respective Arab country or in the target region, and determine the demand characteristics specific to the target group(s)

• We check the marketing strategies used in your industry and your product area (development of the sales/marketing company, communication and price formation mechanisms) and optimize them for the special characteristics of the Arab market

• We will provide you with detailed information about the most promising advertising methods, price formation options and sales channels in your target region

• You can draw on our broad network of technical and business personnel in the Arab region and benefit from our know-how in the region

Project Management

The expectations with regard to goals and solutions frequently differ diametrically in multicultural negotiating groups. This can be observed in everyday working life when Europe employees want to enforce a linear, task-oriented way of working, without taking other perspectives in the multicultural team into account or looking for solutions together with the other team members.

This makes the consensus finding process extremely difficult or impossible. In contrast, negotiating with Arab partners requires the ability to handle unclear and unstructured ideas with regard to the roles of the partners involved.

The task of a multicultural project management is to take the different requirements of the interest groups into consideration and to reconcile them with one another.

Problem and solution-oriented coaching and training measures help to identify the different styles of working and to align them to one other. You can thus convert the cultural differences into a win-win situation and achieve successful collaboration with your Arab partners in all phases of a project.

InvestmentGroup.AG Services:

• We make the interests and intentions of the Arab side transparent and comprehensible for you and you thus learn to see your project from the perspective of your Arab business partners

• We show you the typical negotiation strategies and tactics of your Arab partners and show you how you can effectively use the breaks in negotiations and how you can get out of deadlocked negotiation situations again

• With our coaching and training measures, which have been tried and tested in multicultural environments, you and your team have an instrument at hand to enable you to successfully conduct negotiations with your Arab business partners

Intercultural Process Support

Business transactions and projects with partners and people from the Arab region require a special approach. From the outset, the business relationships are characterized by intercultural differences, from a different understanding of time, different definitions of tasks and quality, to a different style of management and strategic management.

Ignoring these differences means running the risk of your foreign delegates and managers soon being out of their depth in a foreign cultural environment. With InvestmentGroup.AG, you have a partner who helps you avoid such intercultural stumbling blocks.

We offer you an efficient solution with the provision of a process facilitator who is qualified in intercultural matters. He will assume the communication processes and group facilitation for you. The process facilitator, who is familiar with the mentalities in both business cultures, can support your employees in all phases of the project and develop solutions that are acceptable to both sides.

The workload on you as the client is thus reduced and you can concentrate on your core tasks.

InvestmentGroup.AG Services:

• Assumption of project tasks such as project specification and creation of functional and requirements specifications

• Coordination and implementation of training courses and other service tasks

• Creation or assessment of project plans and cost schedules

• Transfer and implementation of technologies and products

Business Fact Tour

Before a Europe company commences commercial operations in a foreign culture, it is expedient for it to gain an overview of the market structures in the target country as early as possible.

An ideal instrument is a Business Fact Tour, a business trip to the region that gives you an insight into the local conditions and enables you to make initial contacts with potential partners or authorities.

The tour is enables you to gain a personal picture of the living conditions and boundary parameters of the respective country.

At the end of the fact-finding tour, we will sit down with you to evaluate the insights gained and the feedback from the local points of contact.

InvestmentGroup.AG Services:

• Planning, coordination and support of business trips

• Establishment of contacts to local companies/authorities/institutions

• Analysis of the results and follow-up support

We have an exceptional network in Qatar, Oman, Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Iraq, Jordan, Lebanon, Syria, Morocco, Algeria, Tunisia, Libya, Egypt and Europe especially in Germany.